How we predicted Abercrombie & Fitch’s record-breaking year on the stock market.

A company's perceived value determines the value of stocks, largely underpinned by a company's financial performance. But how can you be one step ahead of the market when financial reports are only reported quarterly?

What if you could have a good indicator of whether that quarterly report would be positive? Well with Share of Search analysis, you can. Share of Search has been proven to be a reliable indicator of demand with an average correlation of 83% to sales. So how can we use this to predict stock movements for a brand?

Track a brand’s searches to get an indication of how future sales will develop for a brand. For Abercrombie, we could see a turnaround by May 2019.