Joe Lagani to lead MyTelescope’s US sales with a primary focus on the media industry

Stockholm 2024-01-18

Since our inception in 2020, MyTelescope has focused on serving advertisers, agencies, and the media based in Europe. Over the past four years, we have built and validated our service, confirming that customers are ready for automated market insights and outcome measurement of their marketing investments. Our new strategic shift towards the U.S. market was initiated by the appointment of Steve Farella as Chair of the Board in 2023.  

Joe Lagani focus brings to MyTelescope an impressive history in media sales, with roles ranging from EVP of Martha Stewart,  SVP Publishing Director at Meredith Corporation, and SVP Publishing Director at Condé Nast. His extensive experience and proven track record in building business in these high-impact roles underscore his ability to lead and innovate in the evolving landscape of Share of Search. 

Joe related “I think publishers and media companies are being pushed everyday by their clients for more accountability.  MyTelescope’s focus on search, as the leader in share of search, will provide customers with the ultimate outcome driven metric. Once I saw that Steve was connected to the company it was an easy decision to jump on board” 

Rodrigo Pozo Graviz, CEO and Founder of MyTelescope, expressed enthusiasm, "It’s not often that you come across such experienced talent. When the opportunity to partner with Joe presented itself, we knew we had to seize it."

MyTelescope is leading-edge software that uses AI to measure how marketing investments drive business results. More importantly, MyTelescope’s analytics enables organizations to forecast their some brand’s future performance based on current behavioral data.