Why Should I Use Share of Search

Written By Rodrigo Pozo Graviz

Search data is people searching for information on the internet, meaning that if you analyze search data you are observing people's interests in something. Leading experts such as Les Binet, IPA, MyTelescope, James Hankins, Kantar, and Google have all found a powerful correlation between branded searches and sales and market share.

It's time to put this insight to work for you. Use Share of Search to measure and analyze interest, show the impact of marketing, and stay ahead of the competition.

The equation is simple: Share of Search is Share of interest,

  • Search Volume = Interest

  • Share of Search = Share of Interest.

Take control of your market share today with Share of Search."

Rodrigo Pozo Graviz
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