The unclear positioning of the parties leads to great uncertainty before the EU election


It is less than a week left until the EU election, and the Swedes are extremely uncertain about how to vote. Graviz Telescope's analysis of big data shows that almost 40% do not know which party to vote for and that one fifth have not decided whether they will vote at all. Just as many have chosen to change the party from the last parliamentary election, and almost 70% do not know which issue they think is most important.

We see that the parties' communication strategy, with fuzzy campaigns and long manifestations without clear messages, is not succeeding in attracting new voters and makes the faithful voters become doubtful of where the party really stands.

The parties is lost in their position on the political market
Why has it become like this? Well, because the parties have not dared to put down their foot in terms of positioning and because they dither too much in their search for voices. In an election campaign, all work with communication and positioning is put on its cutting edge, where it is easy to evaluate the result as the goal is to attract voters to vote. In our analysis, it is clear that many parties has missed everything about what positioning means, and it also shows that there is a great opportunity to reposition themselves against the extensive part of people who do not know what they want to vote for - where the clearest position wins and not the one with catchiest message.

Graviz Telescopes concept The question of the week is a concept where we find out what Swedes think of everything from big to small matters. Through Graviz Telescopes AI tools that process big data using algorithms, we get answers to questions that we then compile and publish. Do you have suggestions for questions? Get in touch at!

Filippa Kihlman